What It Actually Takes to Modernize Revenue Lifecycle on Salesforce

ATTOM Data shares their Revenue Cloud Advanced implementation — what worked, what didn’t, and what to consider before you start.

Featuring a real Revenue Cloud implementation story from ATTOM Data

March 26, 2026  |  1–2 PM PT  |  Customer Implementation Story + Expert Discussion

Speakers

This session is built around a real implementation. ATTOM Data’s Matthew Jaronik will walk through their Revenue Cloud Advanced journey — the decisions, the surprises, and the lessons.

Matthew Jaronik

Sales Operations Manager

ATTOM DATA

Matt will share ATTOM Data’s Revenue Cloud Advanced implementation — the decisions they made, how they approached it, and what organizations should consider before starting.

Steven May

Sales Director – Revenue Cloud

SALESFORCE

Steve will share what Salesforce is seeing across organizations evaluating Revenue Cloud — common triggers, common misconceptions, and what separates successful implementations.

Unnat Shrestha

VP Solutions

Bluvium

Unnat will walk through the architecture decisions and tradeoffs that come up in every implementation, grounded in real patterns from the field.

Nish Rawat

Founder & CEO

Bluvium

Host and moderator for the session.

Save your spot!

Save Your Spot — March 26, 1–2 PM PT

Save Your Spot — March 26, 1–2 PM PT

Is your organization currently evaluating revenue lifecycle modernization on Salesforce?

Why Organizations Are Rethinking Quote-to-Cash

Most organizations hit the same breaking points: pricing models that outgrow their CPQ, billing that runs on spreadsheets, and contracts that no one fully owns. Here’s what that typically looks like.

Dynamic Pricing and Contracts

Manual discount approvals, inconsistent contract terms, and no visibility into what’s been promised downstream.

Complex Product Configuration

Product bundles that CPQ can’t handle cleanly, leading to custom workarounds and quoting errors.

Seamless Order Orchestration

Closed-won deals that stall before provisioning because nothing downstream is connected.

Integrated Billing Operations

Subscription, usage, and one-time charges managed across disconnected systems, with revenue recognition handled manually.

expert insights

What You’ll Learn

Understand how organizations are approaching Revenue Cloud implementations and modern revenue lifecycle architectures on Salesforce.

Strategic Architecture and Evaluation
Determine when organizations should transition to modern Salesforce revenue lifecycle architectures.
Integrated Billing and Models
Discover how Revenue Cloud Advanced and Billing sync for complex models.
Implementation and Pattern Insights
Review real-world lessons from ATTOM Data and proven global architecture patterns.
AI-Driven Workflow Automation
Explore Agentforce AI for quote creation, order orchestration, and lifecycle management.
value driven

Agenda

Explore modern Salesforce architectures, Agentforce AI, and ATTOM Data’s success through expert demos, architecture patterns, and interactive panel discussions.

Opening Context (5 minutes)
The shift toward modern revenue lifecycle architectures on Salesforce.
Salesforce Perspective (10 minutes)
What Salesforce is seeing across organizations evaluating Agentforce Revenue Management.
ATTOM Data Implementation Story (15 minutes)
Matt walks through ATTOM Data's Revenue Cloud Advanced implementation — the decisions they made, how they approached the rollout, and what they'd recommend to organizations starting the same journey.
Implementation Insights + Walkthrough (15 minutes)
Architecture patterns and walkthrough of key Revenue Cloud workflows.
Panel Discussion (10 minutes)
Lessons learned and what organizations should consider early.
Closing and Q&A (5 minutes)
Wrap up the session with final insights and attendee questions.

Who Should Attend

This webinar is designed for leaders responsible for revenue systems and quote-to-cash processes, including:

 

Save your spot!

Save Your Spot — March 26, 1–2 PM PT

Save Your Spot — March 26, 1–2 PM PT

Is your organization currently evaluating revenue lifecycle modernization on Salesforce?
x

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