Insights

Top 5 CPQ Challenges — and How to Overcome Them

1. Product catalog complexity

Large catalogs with hundreds of SKUs, bundles, and configuration rules become unmanageable. Fix: attribute-based configuration reduces catalog size by up to 80%.

2. Pricing rule conflicts

Price rules added over years start contradicting each other. Fix: audit and consolidate before adding new rules. Use pricing procedures instead of stacked price rules.

3. Approval workflow bottlenecks

Every deal requires 3+ approvals, taking days. Fix: pre-approved discount tiers, automated routing, and exception-only escalation.

4. Integration gaps

CPQ doesn't agree with ERP on what was sold. Fix: bidirectional sync with clear data ownership rules.

5. User adoption

Reps revert to spreadsheets because CPQ is too complex. Fix: guided selling, simplified UI, and training focused on outcomes not features.

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