CRM & Customer Operations

CRM & Customer Operations

Sales Cloud, Service Cloud, Experience Cloud, and Field Service Lightning — built as part of the broader platform architecture. Pipeline, deal execution, customer support, portals, field service, and renewals on one data model.

The problem we solve

A CRM implementation that doesn't connect to quoting, billing, or renewals creates silos from day one. Support agents can't see what the customer bought. Customer portals don't reflect billing history. Field service teams don't know the contract entitlements. Renewal opportunities aren't visible until it's too late — and churn happens silently because nobody owns the handoff between Sales, Service, and Success.

We don't build CRM as a standalone project. We build it as part of the revenue and customer operations architecture — so every team works from the same data model.

Sales Cloud

Pipeline management built for how your team actually sells. Not a vanilla implementation — a Sales Cloud configuration designed around your sales motions, deal stages, territory model, and forecasting requirements.

  • Pipeline management with custom deal stages, probability models, and close-date tracking
  • Territory design and assignment rules
  • Lead scoring, routing, and conversion flows
  • Forecasting — commit categories, overlay splits, pipeline inspection
  • Guided selling and opportunity intelligence with Agentforce

Service Cloud

Customer support that knows what was sold. Case management, SLA tracking, omni-channel routing, and knowledge base — connected to billing and contract data so agents have full context.

  • Case management with automated routing, escalation, and SLA milestones
  • Omni-channel — email, chat, phone, social, all in one agent console
  • Entitlements tied to contract terms — agents see what the customer is entitled to
  • Knowledge base with article recommendations and self-service deflection
  • Einstein Bots / Agentforce for automated case creation, FAQ resolution, and triage

Experience Cloud

Customer and partner portals that actually reduce support load. Self-service communities, partner deal registration, and customer-facing dashboards.

  • Customer portals — case submission, knowledge access, account management
  • Partner portals — deal registration, lead distribution, co-selling workflows
  • Self-service communities with SSO and branded experiences

Field Service Lightning

Mobile workforce management for companies with boots on the ground.

  • Work order management and scheduling optimization
  • Mobile workforce — technician app with offline capability
  • Dispatch and routing with skill-based assignment
  • Parts management and inventory tracking
Featured Case Study

FinTech — NLP-powered Einstein Bot + RTB managed services

Legacy chatbot migrated to Enhanced Einstein Bot with drastically fewer misroutes. Then stood up a Run-the-Business model integrating NetSuite, Five9, and Cresta for continuous platform improvement.

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Case Study

Wireless manufacturer — 39% faster case resolution

Unified Sales, Service, CPQ, and Experience Clouds. Automated case sync with external systems. SLA tracking with entitlements and milestones. 26% increase in customer satisfaction.

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Common questions

Do you implement CRM as a standalone project?

We can, but we recommend against it. A CRM that doesn't connect to quoting, billing, and customer lifecycle creates silos. We build CRM as part of the broader architecture so every team — Sales, Service, Success, Finance — works from one data model.

What makes your Service Cloud implementations different?

We connect Service Cloud to contract entitlements and billing data — so agents know what the customer bought, what they're entitled to, and what their renewal timeline looks like. Most SIs implement case management without this context.

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Ready to discuss your project?

Tell us where things are breaking. We'll tell you what's realistic.

Discuss Your CRM Transformation → See Case Studies