ATTOM Data is a leading source of property and real-estate data, licensing data products whose price depends on a wide range of attributes. Bluvium built an attribute-based pricing model on Salesforce Revenue Cloud that prices hundreds of product combinations and replaces manual spreadsheet quoting — work Bluvium and ATTOM presented jointly with Salesforce.
ATTOM aggregates and licenses property data — and the price of a deal depends on many moving parts: which datasets, which geographies, delivery method, license terms, and volume. Those variables combine into hundreds of possible product configurations, and pricing them was a manual exercise run in spreadsheets. The process was slow, hard to keep consistent, and didn't scale as the catalog and the customer base grew.
Attribute-based pricing is one of the more demanding things to model in a quoting system. The price isn't attached to a fixed SKU — it's derived from the combination of attributes a customer selects. Build that as static products and the catalog explodes; build it by hand in spreadsheets and it drifts out of sync the moment pricing changes. ATTOM needed pricing logic that could resolve any valid combination consistently, at the point of quoting, without a person assembling it.
"Bluvium has been great to work with. Everyone on their team is extremely knowledgeable and competent. They understand our processes very well and have made multiple suggestions to help us build out a better product. We've enjoyed working with them and appreciated all the assistance in getting RCA implemented." — Lauren Trevathan, Chief of Staff, ATTOM Data
Bluvium and ATTOM presented this Revenue Cloud pricing transformation jointly with Salesforce. — Featured by Salesforce · Watch the webinar →
Technologies: Salesforce Revenue Cloud · attribute-based pricing
Industry: Real Estate & Property Data